Braincell

STUDIO UPDATES /

Keep informed and up-to-date with our Studio updates.

Meet Kirsten!

Kirsten joins the Braincell team as Senior Account Manager. Previously from Tangible Media in Auckland, Kirsten and her husband moved here to be closer to family and to enjoy everything the Bay of Plenty has to offer including the beautiful beaches and walks.

She’s experienced working on all types of projects, large and small, but especially loves seeing ideas come to life using video and photography.

Meet more of the team here.

Lou Agas
The Science Behind Homegrown Kids

As you're starting to see, there are endless styles of animations! Here's a short overview showing the different layers of animations needed to build this older commercial we created for Homegrown kids.

The drawings were hand drawn on paper, scanned, tidied up and colourised digitally. Mouth movements were drawn separately and roughly synced to the voices. All in all, there were about 38 layers of drawings combined and animated for this 30 second spot.

Lou Agas
The Science Behind The Frog Prince

Next in our short technical video series, we’ll show green screen filming. For this example, we’ll illustrate how we did an event teaser with a fairy tale theme.

Filming against green or blue screen is an ideal way of situating people in a particular environment when logistics doesn’t allow it. In this case, it was more cost efficient to film green screen and later on, build the background and blend everything together using software, than to film in an ideal location with all the equipment and weather contingency.

Lou Agas
The Science Behind Andy the Avocado

We're often asked how we create some of our work so we've put together a series of short videos highlighting the technical approach to specific projects. First up is how we tackled a 3D character, from freehand designs, modelling and lighting, right through to bringing 'Andy' the Avocado to life. Andy was created for Tauranga-based Southern Produce, who wanted a friendly, likable character to represent their brand in merchandiser education videos..

Lou Agas
Throwback Thursday!

But instead of showcasing some of our previous work, we decided to feature Jody, Braincell's able and amiable creative genius who's always in the thick of client projects...sometimes not so willingly! He's also one of our longest serving employees - 13 years this month!

Lou Agas
Where Have All the Avocados Gone?
Braincell have been a pleasure to work with. They worked within our budget to create a clever animation, making a complicated topic fun and easy to understand.  The project was much faster than expected and we’re delighted with the result. I look forward to working with them again in the future.
— Anna Livingston, Market Manager, New Zealand Avocado

For avocado fans like us, doing this quirky and informative video was a treat. The whole challenge is how to make the technical topic as friendly and dynamic as possible. We presented various options in visualising the content: as cutouts, freehand sketches, or as clean simple vector images. The music choice as well as the voice over was chosen to enhance that friendly, informal and informative tone. Check it out.

Lou Agas
Team Breakfast

Morning climb, check. Breakfast meeting, check. What a way to end the week with the team, good food, beautiful weather and awesome company!

Lou Agas
Know Your Sound Campaign nominated at NZ Radio Awards
…the ‘Know Your Sound’ campaign got nominated today for Best Marketing Campaign at the NZ Radio Awards. A good chunk of that goes to the amazing artwork Braincell created so well done! Couldn’t have done it without you : )
— Claire Chellew | Group Brand Manager – More FM, The Breeze, Magic & The Sound | MediaWorks Radio
Lou Agas
BOP Film Logo Animation

Character animations are quite a challenge whether it's traditional cel, 2D or 3D CGI. Here's a short silhouette character animation we did for BOP film. They wanted their logo to come to life with a mix of characteristics: a curious pied stilt and a smooth motion steadycam.

Lou Agas