We brought this project to life with:
Conceptualisation
Storyboarding
2D motion graphics
3D modeling
Video editing
Project management
BACKGROUND
We originally built Andy in 2016 for Tauranga-based Southern Produce, who wanted a friendly, likable character to represent their brand in merchandiser education videos.
THE CHALLENGE
This second video focused more on importers created for the Asian market. We had to ensure we delivered a balance between showcasing technical points and keeping viewer interest.
THE WORK
Braincell were commissioned to build additional 3D animated movements to complement Andy's existing gestures, and bring these together alongside a mix of 2D, video and photography.
Conceptualising and bringing characters to life in 3D is definitely classed as the 'fun' projects for the Braincell team. And, it's such an interesting process - what starts as a rough illustration, ends up having its own personality and gestures.
Andy the Avo rocks!
““Appreciated, once again clever stuff, Janine! We’re really happy with it.””