Creating better video: Why you should use animation in your video.

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Do you know using animated video over standard filming is something to consider if you’re trying to showcase something highly technical or complicated? Here’s our top ten reasons why you should be using animation in your video content.

Animation:
1.      Works well for any product, service or topic.
2.      Videos are eye catching and attention grabbing.
3.      Makes things simple. Showing technical products and services in a visual way can help the viewer understand them more easily.
4.      Helps reinforce your brand through colours, fonts, graphics and imagery.
5.      Can tell a story quickly and can hold your viewers’ attention which is especially important on social media.
6.      Appeals to all age groups.
7.      Helps set the tone of your video using different treatments and techniques.
8.      Gives a sense of nostalgia taking viewers back to their childhood.
9.      Stands out from ordinary filmed video by telling your story in a more comprehensive way.
10.    Makes your business look more professional with a well-designed and well-animated video.

Using animation in your video means the creative possibilities are endless, whatever you can imagine and design can be part of your video. Have a look at our latest animation work here.

 

 

Comic Sans: Love it or hate it?

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Comic Sans is one of those fonts that can end a friendship, we either love it or hate it. Believe it or not it’s still one of the most popular fonts of all time.

It’s a sans-serif casual script which was designed by Vincent Connare and released in 1994 by Microsoft. Inspired by comic book lettering and intended for use in children’s materials and informal documents it ended up becoming popular and widely used.

Comic Sans is the only font that’s ever had a movement against it. The website ‘Ban Comic Sans’  calls for the font to be banned when writing or designing for serious subjects. Its main argument is a typeface should match the tone of its text and t the irreverence of Comic Sans is often at odds with a serious message, such as a "do not enter" sign. Sheesh.

If you are in the ‘for comic sans’ camp, here’s some proof into why people take notice of comic sans. https://www.facebook.com/techinsider/videos/2370235386535491/

 

Creating better video: How long should my video be?

Different video lengths all have a time and place. If your video is for instructional or internal company use it’s ok to make them as long as they need to be. But if you are using video to promote your business or get your brand message out there through social platforms, it is a good idea to adapt your video length to suit the channels you’ll be using. Often if you’re having a full-length video produced it’s only a fraction of the cost and time to edit the content into different lengths. Here are a few tips for video length for social channels

Creating better video: 4 ways to improve your video scripts

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Did you know language is another key component when creating a successful video?
It’s important to keep it simple to ensure your message is understood with little effort from the viewer. 
Here are four easy ways to make your scripts better.
1. Use a conversational tone so your video sounds natural.
2. Use short, concise sentences to emphasise key points making it easier for your audience to understand.  
3. Use simple words to get your meaning across.
4. Read the script out loud to determine its final length and to see if there are words that don’t work or add value to what’s being said.
#bettervideo #contentthatworks

This is Part One of our "Creating Better Video" series. Keep posted for more tips and tricks in upcoming weeks.

Meet Kirsten!

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Kirsten joins the Braincell team as Senior Account Manager. Previously from Tangible Media in Auckland, Kirsten and her husband moved here to be closer to family and to enjoy everything the Bay of Plenty has to offer including the beautiful beaches and walks.

She’s experienced working on all types of projects, large and small, but especially loves seeing ideas come to life using video and photography.

Meet more of the team here.

The Science Behind Homegrown Kids

As you're starting to see, there are endless styles of animations! Here's a short overview showing the different layers of animations needed to build this older commercial we created for Homegrown kids.

The drawings were hand drawn on paper, scanned, tidied up and colourised digitally. Mouth movements were drawn separately and roughly synced to the voices. All in all, there were about 38 layers of drawings combined and animated for this 30 second spot.

The Science Behind The Frog Prince

Next in our short technical video series, we’ll show green screen filming. For this example, we’ll illustrate how we did an event teaser with a fairy tale theme.

Filming against green or blue screen is an ideal way of situating people in a particular environment when logistics doesn’t allow it. In this case, it was more cost efficient to film green screen and later on, build the background and blend everything together using software, than to film in an ideal location with all the equipment and weather contingency.

The Science Behind Andy the Avocado

We're often asked how we create some of our work so we've put together a series of short videos highlighting the technical approach to specific projects. First up is how we tackled a 3D character, from freehand designs, modelling and lighting, right through to bringing 'Andy' the Avocado to life. Andy was created for Tauranga-based Southern Produce, who wanted a friendly, likable character to represent their brand in merchandiser education videos..