Creating better video: How long should my video be?

Different video lengths all have a time and place. If your video is for instructional or internal company use it’s ok to make them as long as they need to be. But if you are using video to promote your business or get your brand message out there through social platforms, it is a good idea to adapt your video length to suit the channels you’ll be using. Often if you’re having a full-length video produced it’s only a fraction of the cost and time to edit the content into different lengths. Here are a few tips for video length for social channels

Creating better video: 4 ways to improve your video scripts


Did you know language is another key component when creating a successful video?
It’s important to keep it simple to ensure your message is understood with little effort from the viewer. 
Here are four easy ways to make your scripts better.
1. Use a conversational tone so your video sounds natural.
2. Use short, concise sentences to emphasise key points making it easier for your audience to understand.  
3. Use simple words to get your meaning across.
4. Read the script out loud to determine its final length and to see if there are words that don’t work or add value to what’s being said.
#bettervideo #contentthatworks

This is Part One of our "Creating Better Video" series. Keep posted for more tips and tricks in upcoming weeks.

Meet Kirsten!


Kirsten joins the Braincell team as Senior Account Manager. Previously from Tangible Media in Auckland, Kirsten and her husband moved here to be closer to family and to enjoy everything the Bay of Plenty has to offer including the beautiful beaches and walks.

She’s experienced working on all types of projects, large and small, but especially loves seeing ideas come to life using video and photography.

Meet more of the team here.

The Science Behind Homegrown Kids

As you're starting to see, there are endless styles of animations! Here's a short overview showing the different layers of animations needed to build this older commercial we created for Homegrown kids.

The drawings were hand drawn on paper, scanned, tidied up and colourised digitally. Mouth movements were drawn separately and roughly synced to the voices. All in all, there were about 38 layers of drawings combined and animated for this 30 second spot.

The Science Behind The Frog Prince

Next in our short technical video series, we’ll show green screen filming. For this example, we’ll illustrate how we did an event teaser with a fairy tale theme.

Filming against green or blue screen is an ideal way of situating people in a particular environment when logistics doesn’t allow it. In this case, it was more cost efficient to film green screen and later on, build the background and blend everything together using software, than to film in an ideal location with all the equipment and weather contingency.

The Science Behind Andy the Avocado

We're often asked how we create some of our work so we've put together a series of short videos highlighting the technical approach to specific projects. First up is how we tackled a 3D character, from freehand designs, modelling and lighting, right through to bringing 'Andy' the Avocado to life. Andy was created for Tauranga-based Southern Produce, who wanted a friendly, likable character to represent their brand in merchandiser education videos..

Where Have All the Avocados Gone?

Braincell have been a pleasure to work with. They worked within our budget to create a clever animation, making a complicated topic fun and easy to understand.  The project was much faster than expected and we’re delighted with the result. I look forward to working with them again in the future.
— Anna Livingston, Market Manager, New Zealand Avocado

For avocado fans like us, doing this quirky and informative video was a treat. The whole challenge is how to make the technical topic as friendly and dynamic as possible. We presented various options in visualising the content: as cutouts, freehand sketches, or as clean simple vector images. The music choice as well as the voice over was chosen to enhance that friendly, informal and informative tone. Check it out.