Kinetic type is a great technique for capturing the viewer’s attention and keeping them engaged. It’s an affordable option if you have limited resources & budget and can be an effective tool to add tone and emotion to your videos. Kinetic type is dynamic, playful and animated - it helps tell the story and deliver important messages to your viewers. In the following example we used elements of Kinetic Type to help support the key messages we needed to convey for the Timg brand launch:
Our second blog on ”Creative trends in Photography, Typography, Motion/Video & 3D” takes a look at Double Exposure techniques and their uses in motion and design.
With many variations existing such as duotone, silhouette, colour channel offset and positive / negative space, double exposure effects have been emerging in popularity and used in design, advertising, movie posters, music and illustration. It involves merging two images to form into one and can be extended to using more than two images along with the use of textures and graphics. It creates an abstract, artistic feel allowing the image to convey multiple meanings with a strong graphical look using space and contrast. Here's a few examples:
1. Silhouette with animated type - in this example we’ve animated the type to form into a man’s face:
2. Photographic double exposure using two images:
3. And lastly illustration - the infamous screenprinted Starwars Trilogy series of reimagined movie posters
by Olly Moss:
(Click above image to view more of the Starwars series)
For the next three blog posts we’re focusing on “Creative trends in Photography, Typography, Motion/Video & 3D”. This first post looks at Creative trends in Motiongraphics - Seamless Transitions.
Seamless transitions create an effective way to maintain the viewer’s attention, allowing the footage to move fluidly from one scene to the next. Graphical elements and camera movements act as tools by using scale, rotation, panning, zooming and spinning, to shift focus and achieve the right effect. Seamless transitions differ from standard wipes (which animate on and off to “cut” from scene to scene) as they’re a conscious strategy to creatively use the graphical elements or camera movement that already exist to seamlessly “blend” from scene to scene.
Here’s a couple of client examples we’ve created with seamless transitions. Kenwood KMix uses a combination of camera rotation and zoom to seamlessly transition through the animation:
This example’s a bit of a blast from the past. Our LiveSport animation uses both camera movements and animated elements for seamless transitions:
We love bringing clients brands to life, here's our latest Video Reel showcasing some of our more recent work.
It's that time again! Instead of showcasing some of our previous work let's take the opportunity to feature Lou, Braincell’s awe-inspiring, nothing’s a problem, adept Senior Digital Artist. Covering the spectrum of the video pipeline from pre-visualisation, production and post-production or you just need to find the nicest pie… he’s your man!
It's always interesting following a brand's journey, especially one of the biggest brands out there…Apple's identity has changed a lot over the years - the end result, a simple logo that’s recognised globally. Follow the Apple brand journey here: https://www.facebook.com/businessinsider/videos/612874478910912/
Awesome! This is the second year in a row we’ve had a client win a major NZIHR award. In 2017, we had the Post Haste Group with the campaign we created and implemented for their Health and Wellbeing initiative – The Movement. And in 2018, Comvita recently won the NZIHR Award for HR Technology for their 'Project Connect' initiative - the integration of technology to connect their staff around the world.
And, Braincell helped bring this integration of technology to life by creating an awards entry video played on the night to capture the heart of Comvita and their people, the technology used and how it’s effectively connected their global team. We storyboarded the essence of the video and the filming style required, filmed in two locations and then creatively edited the production together using the footage, imagery and key graphics to help bring the initiative to life.
Well done, Comvita!
Do you know using animated video over standard filming is something to consider if you’re trying to showcase something highly technical or complicated? Here’s our top ten reasons why you should be using animation in your video content.
1. Works well for any product, service or topic.
2. Videos are eye catching and attention grabbing.
3. Makes things simple. Showing technical products and services in a visual way can help the viewer understand them more easily.
4. Helps reinforce your brand through colours, fonts, graphics and imagery.
5. Can tell a story quickly and can hold your viewers’ attention which is especially important on social media.
6. Appeals to all age groups.
7. Helps set the tone of your video using different treatments and techniques.
8. Gives a sense of nostalgia taking viewers back to their childhood.
9. Stands out from ordinary filmed video by telling your story in a more comprehensive way.
10. Makes your business look more professional with a well-designed and well-animated video.
Using animation in your video means the creative possibilities are endless, whatever you can imagine and design can be part of your video. Have a look at our latest animation work here.
Comic Sans is one of those fonts that can end a friendship, we either love it or hate it. Believe it or not it’s still one of the most popular fonts of all time.
It’s a sans-serif casual script which was designed by Vincent Connare and released in 1994 by Microsoft. Inspired by comic book lettering and intended for use in children’s materials and informal documents it ended up becoming popular and widely used.
Comic Sans is the only font that’s ever had a movement against it. The website ‘Ban Comic Sans’ calls for the font to be banned when writing or designing for serious subjects. Its main argument is a typeface should match the tone of its text and t the irreverence of Comic Sans is often at odds with a serious message, such as a "do not enter" sign. Sheesh.
If you are in the ‘for comic sans’ camp, here’s some proof into why people take notice of comic sans. https://www.facebook.com/techinsider/videos/2370235386535491/
Different video lengths all have a time and place. If your video is for instructional or internal company use it’s ok to make them as long as they need to be. But if you are using video to promote your business or get your brand message out there through social platforms, it is a good idea to adapt your video length to suit the channels you’ll be using. Often if you’re having a full-length video produced it’s only a fraction of the cost and time to edit the content into different lengths. Here are a few tips for video length for social channels