Animating your static images will give the oomph you want. Zoom in gradually, or zoom out quickly. Pan the grand office interior or rotate the smiling face. Movement will make it more dynamic however it requires your images to have good resolution so you can get in close without blowing up the pixels.
More often than not, use simple transitions such as straight dissolves, cuts or fade to black, fade from white. Avoid those fancy electronic transitions. These can be trendy now, but later be tacky.
Check out this amazing 2013 Dodge Ram Truck Commercial using photographs with minimal, clever movements and simple transitions. Beautiful.