5. Keep it short:
Similar to tip # 1, don’t let the viewers drift from the video. A viewer's attention span is limited so keep it short and sweet or they will disengage.
6. Texts and Voice Over:
A voice over to highlight your message will be easier for your viewers to take in. They can process what’s being said and being seen at the same time. Sometimes though, texts without narration can also be powerful and dramatic. Go for key words or phrases. Again, remember to simplify.
7. Appropriate Music:
Last but not the least is the choice of music. This could make or break the video. It should reflect what you want to say and the mood you want to express. Licensed music is not as expensive as you may think. But if budget is really tight, there are also free music sites available. Check out youtube’s Audio Library or freemusicarchive.org.