Creating better video

Creative trends in Motiongraphics - Seamless Transitions:

For the next three blog posts we’re focusing on “Creative trends in Photography, Typography, Motion/Video & 3D”. This first post looks at Creative trends in Motiongraphics - Seamless Transitions.

Seamless transitions create an effective way to maintain the viewer’s attention, allowing the footage to move fluidly from one scene to the next. Graphical elements and camera movements act as tools by using scale, rotation, panning, zooming and spinning, to shift focus and achieve the right effect. Seamless transitions differ from standard wipes (which animate on and off to “cut” from scene to scene) as they’re a conscious strategy to creatively use the graphical elements or camera movement that already exist to seamlessly “blend” from scene to scene.

Here’s a couple of client examples we’ve created with seamless transitions. Kenwood KMix uses a combination of camera rotation and zoom to seamlessly transition through the animation:

This example’s a bit of a blast from the past. Our LiveSport animation uses both camera movements and animated elements for seamless transitions:

Creating better video: Why you should use animation in your video.

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Do you know using animated video over standard filming is something to consider if you’re trying to showcase something highly technical or complicated? Here’s our top ten reasons why you should be using animation in your video content.

1.      Works well for any product, service or topic.
2.      Videos are eye catching and attention grabbing.
3.      Makes things simple. Showing technical products and services in a visual way can help the viewer understand them more easily.
4.      Helps reinforce your brand through colours, fonts, graphics and imagery.
5.      Can tell a story quickly and can hold your viewers’ attention which is especially important on social media.
6.      Appeals to all age groups.
7.      Helps set the tone of your video using different treatments and techniques.
8.      Gives a sense of nostalgia taking viewers back to their childhood.
9.      Stands out from ordinary filmed video by telling your story in a more comprehensive way.
10.    Makes your business look more professional with a well-designed and well-animated video.

Using animation in your video means the creative possibilities are endless, whatever you can imagine and design can be part of your video. Have a look at our latest animation work here.



Creating better video: How long should my video be?

Different video lengths all have a time and place. If your video is for instructional or internal company use it’s ok to make them as long as they need to be. But if you are using video to promote your business or get your brand message out there through social platforms, it is a good idea to adapt your video length to suit the channels you’ll be using. Often if you’re having a full-length video produced it’s only a fraction of the cost and time to edit the content into different lengths. Here are a few tips for video length for social channels

Creating better video: 4 ways to improve your video scripts


Did you know language is another key component when creating a successful video?
It’s important to keep it simple to ensure your message is understood with little effort from the viewer. 
Here are four easy ways to make your scripts better.
1. Use a conversational tone so your video sounds natural.
2. Use short, concise sentences to emphasise key points making it easier for your audience to understand.  
3. Use simple words to get your meaning across.
4. Read the script out loud to determine its final length and to see if there are words that don’t work or add value to what’s being said.
#bettervideo #contentthatworks

This is Part One of our "Creating Better Video" series. Keep posted for more tips and tricks in upcoming weeks.