Creating better video

Creating better video: Why you should use animation in your video.

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Do you know using animated video over standard filming is something to consider if you’re trying to showcase something highly technical or complicated? Here’s our top ten reasons why you should be using animation in your video content.

Animation:
1.      Works well for any product, service or topic.
2.      Videos are eye catching and attention grabbing.
3.      Makes things simple. Showing technical products and services in a visual way can help the viewer understand them more easily.
4.      Helps reinforce your brand through colours, fonts, graphics and imagery.
5.      Can tell a story quickly and can hold your viewers’ attention which is especially important on social media.
6.      Appeals to all age groups.
7.      Helps set the tone of your video using different treatments and techniques.
8.      Gives a sense of nostalgia taking viewers back to their childhood.
9.      Stands out from ordinary filmed video by telling your story in a more comprehensive way.
10.    Makes your business look more professional with a well-designed and well-animated video.

Using animation in your video means the creative possibilities are endless, whatever you can imagine and design can be part of your video. Have a look at our latest animation work here.

 

 

Creating better video: How long should my video be?

Different video lengths all have a time and place. If your video is for instructional or internal company use it’s ok to make them as long as they need to be. But if you are using video to promote your business or get your brand message out there through social platforms, it is a good idea to adapt your video length to suit the channels you’ll be using. Often if you’re having a full-length video produced it’s only a fraction of the cost and time to edit the content into different lengths. Here are a few tips for video length for social channels