“…the ‘Know Your Sound’ campaign got nominated today for Best Marketing Campaign at the NZ Radio Awards. A good chunk of that goes to the amazing artwork Braincell created so well done! Couldn’t have done it without you :-)”
BOP Film Logo Animation
Character animations are quite a challenge whether it's traditional cel, 2D or 3D CGI. Here's a short silhouette character animation we did for BOP film. They wanted their logo to come to life with a mix of characteristics: a curious pied stilt and a smooth motion steadycam.
Throwback Thursday: Pearl Soaps 2008
Let's go back in time to 2008 with a colourful TV commercial we created for Pearl Soaps.
Drawing Time
Another quirky sketch animation, this time for Opus International Consultants. Making use of traditional pen and ink drawings is always welcome! Serves as a break too for the boys to get their hands dirty again.
2017 ExportNZ Bay of Plenty Awards
Once a year, we collaborate with the top export personalities in the bay and create a fun-filled campaign. This year, it's CARNIVAL time! And as always, it's been loads of laughs doing the Bay of Plenty ExportNZ Awards teaser. Check it out.
TIMG Australia
Had fun doing this quirky video for TIMG Australia. Winning their top video award at their Australian conference doubles the satisfaction. Thanks TIMG!
Post Haste Campaign Wins At NZ HR 2017 Awards
Post Haste wins NZ HR 2017 Awards for the "The Movement" internal health initiative. As part of the initiative's launch, Braincell created an inspiring and motivational video which also included quotes from the late Muhammad Ali.
Print and social media posters were done throughout the campaign to keep the people motivated for better health and to enhance closer working relationships. The Movement was also involved with Movember and Braincell developed the 'Grow a Mo' campaign including logo, marketing design and animated logo.
Throwback Thursday: Pass The Parcel 2010
Out from the Braincell archives, we reminisce a fun branding project. Pass The Parcel was a Post Haste initiative initially for Trademe. And Braincell got to spearhead the design and development of its logo, marketing tools, packaging, ads and banner animations. It’s very rewarding to see how far Pass The Parcel has branched out!
Different Size Boxes
Above: Pass The Parcel Satchels Below: Online Animated Banners
THE TIMG LAUNCH
Online Security Services approached us last year to help them launch the restructuring of their organisation to The Information Management Group or TIMG.
A bunch of print materials were needed for the event and a fast turn around was a given. As his usual self, Braincell senior designer Jody Linton was a mean creative efficient machine.
Look at some of his works for the rebrand.
Launch Print Materials
Business Cards
Conference Stand
Vehicle Stickers
Photo Montage Tips#5, 6 & 7
5. Keep it short:
Similar to tip # 1, don’t let the viewers drift from the video. A viewer's attention span is limited so keep it short and sweet or they will disengage.
6. Texts and Voice Over:
A voice over to highlight your message will be easier for your viewers to take in. They can process what’s being said and being seen at the same time. Sometimes though, texts without narration can also be powerful and dramatic. Go for key words or phrases. Again, remember to simplify.
7. Appropriate Music:
Last but not the least is the choice of music. This could make or break the video. It should reflect what you want to say and the mood you want to express. Licensed music is not as expensive as you may think. But if budget is really tight, there are also free music sites available. Check out youtube’s Audio Library or freemusicarchive.org.