We brought this project to life with:

Script writing

Conceptualisation

Storyboarding

Producing

Location sourcing

Directing

 Video editing

Footage enhancement

Project management

BACKGROUND

Comvita needed two 3-minute videos to encompass the source, heritage, New Zealand and product in use for an online shopping event in China called SinglesDay (known as 11/11).

THE CHALLENGE

Within an extremely tight deadline, we had to produce two beautiful, slow sweeping videos featuring the essence of Comvita and their new products targeting the Chinese market.

THE WORK

Braincell were commissioned to conceptualise and capture the emotion within the client brief, source locations, storyboard, direct and creatively edit into two separate videos.

 

Passionate about helping people be well and connect with the goodness of nature, Comvita created two new products - Manuka Honey Sachets and Manuka Lozenges - targeted to their Chinese market. They needed to bring to life the background story of the product by showcasing the source of Manuka, the heritage of Comvita and their founders, as well as highlighting the various occasions both products could be used while on the go.

Starting with a set of key points to be conveyed in the videos, we worked our magic to form the final scripts to be voiced. These scripts were then used as the base to source locations and create the final storyboard for filming.

Working alongside the client, we directed the filming over three days to ensure the mood, emotion and required angles were perfectly captured to effectively tell their story...and that everything ran to schedule. All three days were completed as planned. In fact, even our order for good weather was perfectly timed!.

Back in our editing suite, we used a mix of existing, sourced and new footage which we colour-enhanced and creatively pieced together to form the final English and Chinese translated Manuka Lozenge and Manuka Honey Sachet videos. 

 
comvita directing 2.jpg
Comvita Directing.jpg
 
“We are so happy with the outcome of our beautiful new product videos, specifically for our China Market. Thank you for bringing to life the visual essence of our brand in an exceptionally super short timeframe.
We love it!”
— HOLLY ZACHAN CREATIVE MANAGER | BRAND + DESIGN, COMVITA
 

We brought this project to life with:

Brand strategy and design

Marketing strategy

Media planning & placement

Press releases & media management

Advertising design

Video production

Trade show stands & collateral

Building & vehicle signage

Website design & development

App design & development

Email content management

Digital & promotional assets

 

BACKGROUND

With limited marketing resources, Doherty engaged Braincell to help them with the full suite of strategic, marketing and planning services.

THE CHALLENGE

To fully understand Doherty's business strategy, needs and goals, adding value to the business through strategic thinking, marketing and planning.

THE WORK

As part of the extended team, we're officially Doherty's brand champions and provide the full range of services including strategy, design, PR and video.

 

Digital
We designed and developed the Doherty website and app, created all promotional video, as well as all digital banners for advertising and promotion. 

Large format and trade shows
For professional presence at trade shows we created all the stand enhancements including all the marketing collateral. As extra branding and marketing we designed vehicle wraps for company cars and have used design and large format printing on the building exterior.

Media
We plan and book all media including designing and dispatching all print and digital advertisements. We also plan, write and send all press releases.
 

Results

Since Braincell came on board in 2012 to manage the marketing activity at Doherty Couplers and Attachments, the business has seen: 

  • Shift from Australasian to global focus resulting in signed US partnership
  • Expansion into European market
  • 30% year on year compounding growth in revenue
  • Increase from 11 to 30 employees (and growing)
  • One New Zealand workshop to three (1 x NZ and 2 x Australia)
  • Brand recognition and brand loyalty increase - 96% return purchasers (and increasing)
  • Engaged social media followers –  from 0 to 4770+
  • Sales conversions have increased from the previous one in six touch points to an average of one in three

.

 
 
“Brilliant work, guys. We’re constantly getting comments on the quality of our new marketing collateral from clients (and competitors!). It’s certainly taken our brand to another level.”
— JEREMY DOHERTY, MANAGING DIRECTOR, DOHERTY COUPLERS AND ATTACHMENTS
 

We brought this project to life with:

Brand strategy and design

Marketing campaign

Creative design

Advertising design

Large format design and print

Video production

Photo manipulation

Print advertising

Digital advertising

BACKGROUND

MediaWorks approached us with the
brief to conceptualise the look and
feel for The Sound radio station.

THE CHALLENGE

To create a brand that would be easily recognised, relate to the target audience and visually representing the type of
music played on The Sound.

THE WORK

We created the The Sound's new brand and identity, then rolled this out using billboards, advertisements, bus backs
and digital banners.

 

Once the brand was successfully completed we designed The Sound’s marketing campaigns including the ‘Know Your Sound’ campaign. This involved using iconic music legends to bring the creative to life and promote the ‘Know Your Sound’ competition. 

Our work on the ‘Know Your Sound’ campaign helped it to become a finalist for the
Best Marketing Campaign Award at the 2017 NZ Radio Awards.

 
 
“…the ‘Know Your Sound’ campaign got nominated today for Best Marketing Campaign at the NZ Radio Awards. A good chunk of that goes to the amazing artwork Braincell created so well done! Couldn’t have done it without you :-)”
— CLAIRE CHELLEW, GROUP BRAND MANAGER, MORE FM, THE BREEZE, MAGIC & THE SOUND | MEDIAWORKS RADIO
 

We brought this project to life with:

Brand strategy and design

Marketing strategy

Marketing collateral

Campaign management

Project management

Video production

Website design & development

Email content creation

Digital & promotional assets

BACKGROUND

To help drive positive lifestyle change for employees, Post Haste Group contacted us to strategise,  conceptualise and implement.

THE CHALLENGE

To create a lifestyle campaign that staff, contractors and management would participate in and enjoy while improving their overall general health and wellbeing.

THE WORK

We created The Movement -  a
health initiative with activations designed to motivate staff to take
part and reach their goals. 

 

We finessed the strategy and concept, designed the brand and identity, created an inspirational video and built an online hub to help grow The Movement community.

We brought The Movement to life through marketing activations and competitions. Uptake of the programme was quick, over 64% of employees took
part with individuals and teams competing with each other and branches
from around the country. 

For its positive impact on employees the campaign won the Award for Health,
Safety and Wellbeing at the NZ 2017 HR Awards.
 

 
 
“Braincell were successful in securing our project due to their active listening, and excellent creative understanding, process and solutions...the project was supported by a detailed strategy scope document providing key milestones and expectations from both parties.” 
— PHIL CLARKE, COMMERCIAL MANAGER - POST HASTE GROUP
 

We brought this project to life with:

Creative concepts

Storyboarding

Art direction

Filming of shoot

Direction of shoot

Creative video

Video production

High-end retouching

Project management

BACKGROUND

Working with Zespri we’ve delivered several bespoke projects using our team's experience and expertise.

THE CHALLENGE

To help bring the Zespri brand and product to life visually using video and high-end image enhancement.

THE WORK

We managed a product/beauty photoshoot and the Zespri System video from concept through to delivery.

 

Zespri Product/Beauty Shots
Starting with a reverse brief to show our understanding of the product, we provided creative direction and project management of the filming, followed by high-end retouching of the final product beauty shots making the product look fresh, premium and beautiful. See the 'before' and 'after' images here.

Zespri System video
We also created a video showcasing the complete Zespri system for the kiwifruit industry. This was a large-scale video project filmed over 12 months (to take into account the various seasons) which we managed from start to finish. 

Our involvement included all pre-production (as well as the scheduling, sourcing of locations, talent and establishing the settings); and the high-end post production to professionally craft all footage into five separate professional videos.

 
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The Braincell team added value to this entire project based on our experience, knowledge and expertise ensuring we delivered the best result for our client. The successful outcome provided a professional end product delivered on time, on budget and on brief = happy client!
 

We brought this project to life with:

Concept & design

Storyboarding

Script refinement

Illustration

Animation

Creative video

Video production

Marketing collateral

Social banners

BACKGROUND

We've worked with Opus International - a global infrastructure development and services company - on a variety of branding and technical projects.

THE CHALLENGE

To create marketing collateral and video content for the New Zealand market with limited brand resources, while keeping true to the global brand.

THE WORK

In addition to creating marketing collateral including postcards, letterhead, notebooks and a range of images for Opus International's digital channels... 

 

...several videos were also produced using an animated hand-drawn illustration style to provide a unique look and feel. This treatment works well to give the videos a friendly tone and visual appeal.

We also created a video for the Opus Working Alone App, a technical app designed to keep workers safe by tracking team members working alone on jobs. Using video and animation we were able to make complicated, technical messaging simple and easy to understand.

 
 
“The roll-out today went extremely well. Once again, you’ve made me look good. I look forward to being able to pick off some more work so we can stay in touch!”
— KATIE MILLS, GENERAL MANAGER MARKETING AND COMMUNICATIONS, OPUS INTERNATIONAL CONSULTANTS LTD
 

We brought this project to life with:

Conceptualising

Storyboarding

Art direction

 

Filming & directing shoot

Video production

Project management

 

Creative design

Website design

Event management

BACKGROUND

For over eight years we’ve produced the annual Bay of Plenty ExportNZ Awards. It’s the highlight of our year as we push creative boundaries while incorporating the key sponsors!

THE CHALLENGE

To create and bring to life a fun, innovative and engaging awards theme. Ensuring fresh, creative thinking is applied to give each of the yearly awards its own unique look and feel, and personality.

THE WORK

Once the awards theme is confirmed and approved, our creative team come up with the overarching conceptual, design and other themed promotions which is used throughout the awards campaign.

 

The awards marketing material, including a fresh design for the website, Save the Date forms, invites, programme guides, menus, tickets and posters is created and used to promote the event through print and digital.

We’re also involved with the ideation and storyboarding of the awards teaser and main launch video, managing the whole process seamlessly from start to finish including the filming, creative direction and editing of the video.

It's all about pushing the creative boundaries. We love it! 

 
 
“Braincell has been the creative partner of the Bay of Plenty ExportNZ Awards for over 8 years. They’re an integral part of bringing our annual awards events to life and ensuring every aspect of our event theme is professional and unique. 

Our continued relationship with Braincell is a special one. We would highly recommend the team for any high level project needing to be brought to life.”
— MELISSA CONRAD, EXECUTIVE OFFICER, EXPORTNZ BAY OF PLENTY