Key people

Janine Macdonald

Managing Director

Janine’s responsible for client strategic development and marketing campaigns. With over 18 years’ experience as a marketing director she’s worked with a range of clients including MediaWorks, Freightways Group, NZTE, Zespri and Comvita. Overseeing Braincell’s systems and processes, she ensures we meet the high business standards and client service experience we’re renowned for.

Who is Janine? Strategic, client-orientated, administrator, proofer, focussed. She gets things done!
An avid traveller, Janine follows the sun and enjoys international cultures, food and wine.



Creative Director

With over 25 years’ experience in conceptualising and bringing ideas to life, Gordon’s extraordinary creative mind has developed many successful campaigns. His dynamic and creative approach to his work makes him very enjoyable to work with for our clients and our team.

Who is Gordon? A conceptualiser. Illustrator. Designer. Out of box thinker. Creative genius. With ideas flowing at exceptional speed, he’s full of energy and inspirational. Known as a bit of a dare-devil and his love for people and toy planes (?), he's also the awesome father of three.


Senior Digital Artist

Our Senior Digital Artist, Lou, has more than 21 years’ experience in the motion graphics industry.
He’s covered the spectrum of the video pipeline from pre-visualisation, production and post production with diverse experience from New Zealand, Manila, and Vietnam.

Who is Lou? A Motiongraphics developer, 2D animator, editor, graphic designer. Hard worker, quiet and collected, responsible for giving that oomph to moving images. He’s constantly searching for food adventures (pies) and known for buying exercise gear he never uses!


Senior Designer & Animator

With over 17 years' experience as a leading creative designer, Jody brings a fresh approach to conceptual and creative design. He's also an experienced 3D animator and has produced extraordinary animations and interactive content for our clients.

Who is Jody? A senior graphic designer, motion graphics specialist, 2D/3D animator. Calm, inspired, unbelievably fast, responsible for bringing the concept to life. Known as an animated movie addict and being annoying for playing his guitar too loud, he's also the proud daddy to wee Harper.

“Thank you so much for being able to do everything so quickly. You guys have been excellent to deal with and we are really pleased with the videos!”