We brought this project to life with:
Marketing strategy
Concept & design
Storyboarding
Filming & photography
Image enhancement
2D motion graphics
Video editing
Project management
BACKGROUND
VisionLab are a ‘one-stop’ solutions provider for IT hardware, software & cloud services. Dedicated to ensuring their partners operate efficiently & securely using relevant technology, they hit a road block when it came to marketing the what, why & how.
THE CHALLENGE
To work closely with the VisionLab team to create a Marketing Strategy and Marketing Campaign that conveyed the added value VisionLab provides to businesses. From streamlined ICT technology and cloud software solutions to overall peace of mind.
THE WORK
In conjunction with the NZTE Regional Business Partner Network and their Capability Building scheme, Braincell Creative was commissioned to work alongside key people at Visionlab and assist them to create a targeted Marketing Strategy.
Ultimately, VisionLab found some companies can be confused when it comes to understanding ICT & Cloud software, and not full understand that when done well, it can benefit and streamline business processes. VisionLab’s goal was to dispel any myths & confusion and demonstrate how technology can allow businesses and their people to become more efficient, gain control and manage their IT.
After developing the Marketing Strategy, a people-focused campaign was created and used as informative case studies to educate the viewer on the what and why of everyday business technology concerns and how effective solutions could be applied to eliminate these. The case study ‘template’ using actual VisionLab clients also incorporated additional key marketing creative including video and photography for rolling out to online media, advertising and service/product templates.
“Interested in developing your business, brand or marketing strategy?”