We brought this project to life with:
Conceptualisation
Storyboarding
Campaign development
Script writing
Illustration
2D motion graphics
Video editing
Graphic design
Project management
BACKGROUND
With the Welcome Bay underpass almost complete and 15th Avenue traffic under pressure TCC needed to talk to the community about their plans for 15th Avenue
THE CHALLENGE
To create a friendly, educational animation acknowledging the issues and solutions for 15th Avenue challenges. Most importantly, that we aren't just stuck in traffic. We are the traffic.
THE WORK
Braincell were commissioned to create a short entertaining 2D animation highlighting the issues and solutions for 15th Avenue that had a friendly, down to earth feel.
Once the Welcome Bay underpass is open, people may find themselves stuck in the familiar 15th Avenue queues. TCC wanted to challenge peoples car-centric view of the world so people understand that 15th Avenue is not an easy fix and everyone has a role to play in the solution.
Using freehand drawings and After Effects, Braincell animated the 15th Avenue traffic through series of scenarios of what is happening with the traffic and how TCC plan to reduce congestion, with the added view of thinking in terms of environment, city living and community.
To showcase on the TCC Facebook page and help with community conversations, Braincell brought the issues and solutions of 15th Avenue to life to help people through some slightly different thinking.
““Groovy. Likin’ it. This is so cool.
Everyone’s loving it!””