We brought this project to life with:

Brand strategy and design

Marketing campaign

Creative design

Advertising design

Large format design and print

Video production

Photo manipulation

Print advertising

Digital advertising

BACKGROUND

MediaWorks approached us with the
brief to conceptualise the look and
feel for The Sound radio station.

THE CHALLENGE

To create a brand that would be easily recognised, relate to the target audience and visually representing the type of
music played on The Sound.

THE WORK

We created the The Sound's new brand and identity, then rolled this out using billboards, advertisements, bus backs
and digital banners.

 

Once the brand was successfully completed we designed The Sound’s marketing campaigns including the ‘Know Your Sound’ campaign. This involved using iconic music legends to bring the creative to life and promote the ‘Know Your Sound’ competition. 

Our work on the ‘Know Your Sound’ campaign helped it to become a finalist for the
Best Marketing Campaign Award at the 2017 NZ Radio Awards.

 
 
“…the ‘Know Your Sound’ campaign got nominated today for Best Marketing Campaign at the NZ Radio Awards. A good chunk of that goes to the amazing artwork Braincell created so well done! Couldn’t have done it without you :-)”
— CLAIRE CHELLEW, GROUP BRAND MANAGER, MORE FM, THE BREEZE, MAGIC & THE SOUND | MEDIAWORKS RADIO
 

We brought this project to life with:

Brand strategy and design

Marketing strategy

Media planning & placement

Press releases & media management

Advertising design

Video production

Trade show stands & collateral

Building & vehicle signage

Website design & development

App design & development

Email content management

Digital & promotional assets

 

BACKGROUND

With limited marketing resource on staff, Doherty Couplers and Attachments engaged us to help
them with the full suite of strategic
and marketing services.

THE CHALLENGE

To fully understand the business strategy, needs and goals, and to
add value to the business through strategic marketing.

THE WORK

We are part of the extended Doherty team, and their brand champions,
offering a full range of marketing services including marketing strategy and
business planning.

 

Digital
We designed and developed the Doherty website and app, created all promotional video, as well as all digital banners for advertising and promotion. 

Large format and trade shows
For professional presence at trade shows we created all the stand enhancements including all the marketing collateral. As extra branding and marketing we designed vehicle wraps for company cars and have used design and large format printing on the building exterior.

Media
We plan and book all media including designing and dispatching all print and digital advertisements. We also plan, write and send all press releases.
 

Since Braincell has come on board to manage the marketing activity at Doherty Couplers and Attachments the business has seen a 30-34% year on year growth
on their bottom line.

Sales conversions have increased from the previous one in six touch points to an average of one in three.

.

 
 
“Brilliant work, guys. We’re constantly getting comments on the quality of our new marketing collateral from clients (and competitors!). It’s certainly taken our brand to another level.”
— JEREMY DOHERTY, MANAGING DIRECTOR, DOHERTY COUPLERS AND ATTACHMENTS
 

We brought this project to life with:

Brand strategy and design

Marketing strategy

Marketing collateral

Campaign management

Project management

Video production

Website design & development

Email content creation

Digital & promotional assets

BACKGROUND

To help drive positive lifestyle change for employees, Post Haste Group contacted us to strategise,  conceptualise and implement.

THE CHALLENGE

To create a lifestyle campaign that staff, contractors and management would participate in and enjoy while improving their overall general health and wellbeing.

THE WORK

We created The Movement -  a
health initiative with activations designed to motivate staff to take
part and reach their goals. 

 

We finessed the strategy and concept, designed the brand and identity, created an inspirational video and built an online hub to help grow The Movement community.

We brought The Movement to life through marketing activations and competitions. Uptake of the programme was quick, over 64% of employees took
part with individuals and teams competing with each other and branches
from around the country. 

For its positive impact on employees the campaign won the Award for Health,
Safety and Wellbeing at the NZ 2017 HR Awards.
 

 
 
“Braincell were successful in securing our project due to their active listening, and excellent creative understanding, process and solutions...the project was supported by a detailed strategy scope document providing key milestones and expectations from both parties.” 
— PHIL CLARKE, COMMERCIAL MANAGER - POST HASTE GROUP
 

We brought this project to life with:

Creative concepts

Storyboarding

Art direction

Filming of shoot

Direction of shoot

Creative video

Video production

High-end retouching

Project management

BACKGROUND

Working with Zespri we’ve delivered several bespoke projects using our team's experience and expertise.

THE CHALLENGE

To help bring the Zespri brand and product to life visually using video and high-end image enhancement.

THE WORK

We managed a product/beauty photoshoot and the Zespri System video from concept through to delivery.

 

Zespri Product/Beauty Shots
Starting with a reverse brief to show our understanding of the product, we provided creative direction and project management of the filming, followed by high-end retouching of the final product beauty shots making the product look fresh, premium and beautiful. See the 'before' and 'after' images here.

Zespri System video
We also created a video showcasing the complete Zespri system for the kiwifruit industry. This was a large-scale video project filmed over 12 months (to take into account the various seasons) which we managed from start to finish. 

Our involvement included all pre-production (as well as the scheduling, sourcing of locations, talent and establishing the settings); and the high-end post production to professionally craft all footage into five separate professional videos.

 
A001_C122_0624LX.mov.00_51_08_11.Still001.png

Zespri System Video

 
The Braincell team added value to this entire project based on our experience, knowledge and expertise ensuring we delivered the best result for our client. The successful outcome provided a professional end product delivered on time, on budget and on brief = happy client!