We brought this project to life with:

Conceptualisation

Project logo creation

Storyboarding

2D motion graphics

3D modeling

 Video editing

BACKGROUND

The Western Bay is experiencing unprecedented growth, the current transport network is struggling, and roading infrastructure is becoming more unaffordable by the day.

THE CHALLENGE

To conceptualise and bring to life the changes and improvements of the new Bayhopper regional services using urban visuals and individual outlines of the key bus routes. 

THE WORK

Using 2D and 3D we were commissioned to build and showcase the redesign of direct routes, and stronger connections between areas outside of the CBD.

 

Bay of Plenty Regional Council wanted to showcase their new public transport network which will enable growth, respond to the current issues on the network and deliver better outcomes for our diverse community. 

From December 2018, the network will provide more direct routes and stronger connections between areas outside of the CBD. The buses will be packed with features including free wi-fi, bike racks, audio and visual stop information, and CCTV.

Using a combination of freehand drawing, icon development, DEM Earth height maps, 3D animation and 2D motion graphics, we visually showcased the new bus routes to create an informative video for Council and public viewing. 

 
Blueprint-5.jpg
 
“Braincell Creative were fantastic to work with. They nailed the brief and continued to be nimble and flexible with changes required to our animation. Nothing was too hard and all milestones were reached well ahead of our deadlines.”
— MATT HUNT | COMMUNICATIONS AND MARKETING ADVISOR, BAY OF PLENTY REGIONAL COUNCIL TOI MOANA
 

We brought this project to life with:

2D motion graphics

Video editing

Project management

ABB 1.jpg

BACKGROUND

Our client, UK based agency Thumbnail Productions, supplied the pre-approved client storyboard along with all HD footage and imagery for the production.

THE CHALLENGE

With a lower client budget, we had to create a professional video that “didn’t look like PowerPoint”. It also needed to flow logically and have movement.

THE WORK

The final production consisted of a seamless edit using animated type, technical embellishments and colour enhancement to lift overall quality.

 

Using a technique called the Ken Morse effect to bring movement and life to the still images, cross-hair animation was then over-layed to add a sense of focus. This style of animation reinforced the ‘analyze’ theme throughout which was accompanied by the animated tech/flourish elements.

SUMMARY: This is the perfect editing solution for when a client’s budget is lower but they’re keen to achieve a level of quality. Overall, we are creating motion wherever possible to keep the viewer engaged while key information is being communicated.

 
 
“...client really loves it, you’ve done a brilliant job. They find it engaging and are very happy with results...big thanks!”
— JUSTIN LENNOX-BRADLEY | THUMBNAIL PRODUCTIONS (UK)
 

We brought this project to life with:

Script writing

Conceptualisation

Storyboarding

Producing

Location sourcing

Directing

Video editing

Footage enhancement

Project management

NZKGI 1.jpg

BACKGROUND

Formed in 1992, NZKGI represents, advocates, supports and protects all growers and grower entities around New Zealand.

THE CHALLENGE

To capture the emotion within the client brief and produce a video that conveyed NZKGI’s beginning, present and future.

THE WORK

Braincell were commissioned to conceptualise, source locations, storyboard, direct and creatively edit the video.

 

The future of the kiwifruit industry is bright and an essential part of New Zealand’s economy. NZKGI, the voice of New Zealand’s kiwifruit growers, had a story to tell and wanted to bring it to life.

Starting with a set of key points to be conveyed, the script was developed and voiced. The script was then used as the base to source locations and create the final storyboard for filming.

In our editing suite, using a mix of existing, sourced and new footage, the footage was colour-enhanced and creatively pieced together to form a strong and emotive video to tell NZKGI’s story.

 
 
“Looks great!”
— MIKE MURPHY | COMMUNICATIONS MANAGER, NZKGI
 

We brought this project to life with:

Conceptualisation

Storyboarding

Illustration

2D motion graphics

2D Character animation

 Project management

BACKGROUND

With the removal of all residential glass recycling by Tauranga recycling providers, the local City Council introduced a new kerbside glass collection service in October 2018.

 

THE CHALLENGE

To conceptualise and produce an easy to understand, animated video that shows residents how to recycle glass correctly for the new kerbside glass collection service. 

THE WORK

Braincell were commissioned to create a friendly animated video using illustration and 2D animation that explains the correct process in a straight forward way.

 

Tauranga City Council needed to inform residents on the correct procedure to recycle glass at the kerbside correctly. The animation had to have an approachable and friendly tone of voice while ensuring it conveyed the key core message:
Glass Recycling - Do it Right.

The process began by designing and illustrating all the characters along with any necessary props and environments needed to tell the story. Then, using Adobe After Effects the characters were brought to life. Key messages were included along the bottom of each scene to further reinforce the process. Audio was then added with voice overs along with sound effects and music to enhance the friendly tone.

 
TCC Recycling mockup.jpg
 
“We’ve had fantastic feedback on the video! Thanks for all your work, much appreciated.”
— KATH YULE | PROJECT COMMUNICATIONS ADVISOR, RESOURCE RECOVERY & WASTE TAURANGA CITY COUNCIL
 

We brought this project to life with:

Conceptualisation

Storyboarding

Illustration

2D motion graphics

Video editing

 Project management

BACKGROUND

K.O.M.S (Keep Our Mates Safe) is the Health & Safety initiative Sorted Logistics designed to safeguard their visitors, contractors and drivers and provide key Health & Safety information on their arrival.

THE CHALLENGE

To conceptualise and bring to life K.O.M.S and the Health & Safety messaging in an engaging, easy to understand way. 

THE WORK

Using 2D animation Braincell were commissioned to create three 'easy to update' Health & Safety videos which were customised across the five Sorted Logistics branches.

 

The three main AV's were produced for Visitors, Contractors and Drivers and were adapted for the five branches resulting in a total of 15 AV's.

Braincell's approach reflected a light-hearted and fun feel to a serious subject. By adding some 'kiwi humour', the viewers could connect and remain engaged throughout the presentation without it discrediting the valuable information being conveyed.

 
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“Bloody high praise at this end! That’s two projects in a row...you’re making a real impression!!”
— KRIS WEBSTER | DIRECTOR, SORTED LOGISTICS
 

We brought this project to life with:

Conceptualisation

Copy Writing

Art Direction

Design

Image enhancement

 Project management

BACKGROUND

OPAC (Opotiki Packing & Cool Storage Ltd) deliver full orchard management, orchard services and post-harvest services to kiwifruit growers in the Eastern Bay of Plenty, Te Puke and Hawkes Bay.

THE CHALLENGE

To conceptualise and design the OPAC brand to capture three core values that ultimately define  who OPAC are and what they do.

THE WORK

Using a transparent design approach to let the brand naturally shine through, we created a series of images focused on each of OPAC core values.

 

After developing a cyclic approach to their core values:
"Growing Great Fruit - Growing Great People - Growing Great Communities",
mood boards were created to define the desired look and feel for each value.

To ensure the viewer connected with the imagery, photography took place using their actual workers and growers. These were then enhanced before overlaying the core value messages.

 
 
“Thank you so much for being able to do everything so quickly. You guys have been excellent to deal with and we’re really pleased with the new Brand Statements, photography and videos!”
— SONIA MCALLISTER, HR CO-ORDINATOR, OPAC
 

We brought this project to life with:

Conceptualisation

Storyboarding

Illustration

2D motion graphics

Video editing

 Project management

BACKGROUND

NZ Avocados needed to educate consumers about the seasonality of avocados, the irregular bearing of the avocado trees and highlight that all avocados sold in New Zealand are grown in New Zealand.

THE CHALLENGE

To conceptualise and bring to life key messages informing consumers about the seasonality of avocados while keeping them engaged throughout the entire animation with a friendly and trustworthy tone of voice. 

THE WORK

Braincell were commissioned to create a short, entertaining and easy to understand 2D animation targeted to the consumer and secondly to show growers / stakeholders the proactive approach to supply issues.

 

With less avocados expected in the coming months and throughout the next season, Braincell used a simple "cut-out" 2D animation style with clean, easy to read messages to illustrate key messaging and help manage consumer expectations. Once the key messages were defined through the storyboarding and scripting process, graphical elements were created and then animated to bring the concept to life.

This project flowed onto the development of dedicated videos targeting the growers to educated them on pruning for growth, and regular and irregular bearing of avocados.

 
NZ Avocados 1.png
 
“Braincell have been a pleasure to work with. They worked within our budget to create a clever animation, making a complicated topic fun and easy to understand. The project was much faster than expected and we’re delighted with the result. I look forward to working with them again in the future.”
— ANNA LIVINGSTON, MARKET MANAGER, NEW ZEALAND AVOCADO
 

We brought this project to life with:

Conceptualisation

Storyboarding

Art Direction

Photo retouching

Image enhancement

 Project management

BACKGROUND

ARC is a modern, professional and friendly veterinary specialist centre that required high quality photography for use on their website and in all promotional marketing collateral.

 

THE CHALLENGE

To capture a real life, working environment with unpredictable pets was the first challenge. Secondly, it's important the viewer connects with the photography, as though they're a part of this modern, pet-friendly environment.

THE WORK

Conceptualising framing, point of view, specific lighting techniques and interaction to capture key requirements within the brief. This also included photo retouching and high-level enhancements to further strengthen the overall feel.

 

Once the mood boards had been created capturing the desired look, each shot was systematically composed and explored to achieve the end result - to feel "real" and connect with the viewer. The large range of images were reduced down to six key hero shots which we finalised with retouching and enhancements. The outcome - an enjoyable project working with some extremely, well-behaved pets.

 
04_sketch_mockup.jpg
 
 

We brought this project to life with:

Conceptualisation

Storyboarding

Campaign development

Script writing

Illustration

2D motion graphics

 

 Video editing

 Graphic design

Project management

BACKGROUND

With the Welcome Bay underpass almost complete and 15th Avenue traffic under pressure TCC needed to talk to the community about their plans for 15th Avenue

 

THE CHALLENGE

To create a friendly, educational animation acknowledging the issues and solutions for 15th Avenue challenges. Most importantly, that we aren't just stuck in traffic. We are the traffic.

THE WORK

Braincell were commissioned to create a short entertaining 2D animation highlighting the issues and solutions for 15th Avenue that had a friendly, down to earth feel.

 

Once the Welcome Bay underpass is open, people may find themselves stuck in the familiar 15th Avenue queues. TCC wanted to challenge peoples car-centric view of the world so people understand that 15th Avenue is not an easy fix and everyone has a role to play in the solution.

Using freehand drawings and After Effects, Braincell animated the 15th Avenue traffic through series of scenarios of what is happening with the traffic and how TCC plan to reduce congestion, with the added view of thinking in terms of environment, city living and community.

To showcase on the TCC Facebook page and help with community conversations, Braincell brought the issues and solutions of 15th Avenue to life to help people through some slightly different thinking.

 
15th Ave - image 1.jpg
 
“Groovy. Likin’ it. This is so cool.
Everyone’s loving it!”
— MARCEL CURRIN | COMMUNICATION ADVISOR, TAURANGA CITY COUNCIL
 

We brought this project to life with:

Script writing

Conceptualisation

Storyboarding

Producing

Location sourcing

Directing

 Video editing

Footage enhancement

Project management

BACKGROUND

Comvita needed two 3-minute videos to encompass the source, heritage, New Zealand and product in use for an online shopping event in China called SinglesDay (known as 11/11).

THE CHALLENGE

Within an extremely tight deadline, we had to produce two beautiful, slow sweeping videos featuring the essence of Comvita and their new products targeting the Chinese market.

THE WORK

Braincell were commissioned to conceptualise and capture the emotion within the client brief, source locations, storyboard, direct and creatively edit into two separate videos.

 

Passionate about helping people be well and connect with the goodness of nature, Comvita created two new products - Manuka Honey Sachets and Manuka Lozenges - targeted to their Chinese market. They needed to bring to life the background story of the product by showcasing the source of Manuka, the heritage of Comvita and their founders, as well as highlighting the various occasions both products could be used while on the go.

Starting with a set of key points to be conveyed in the videos, we worked our magic to form the final scripts to be voiced. These scripts were then used as the base to source locations and create the final storyboard for filming.

Working alongside the client, we directed the filming over three days to ensure the mood, emotion and required angles were perfectly captured to effectively tell their story...and that everything ran to schedule. All three days were completed as planned. In fact, even our order for good weather was perfectly timed!.

Back in our editing suite, we used a mix of existing, sourced and new footage which we colour-enhanced and creatively pieced together to form the final English and Chinese translated Manuka Lozenge and Manuka Honey Sachet videos. 

 
comvita directing 2.jpg
Comvita Directing.jpg
 
“We are so happy with the outcome of our beautiful new product videos, specifically for our China Market. Thank you for bringing to life the visual essence of our brand in an exceptionally super short timeframe.
We love it!”
— HOLLY ZACHAN CREATIVE MANAGER | BRAND + DESIGN, COMVITA
 

We brought this project to life with:

Conceptualisation

Storyboarding

2D motion graphics

3D modeling

 Video editing

Project management

BACKGROUND

We originally built Andy in 2016 for Tauranga-based Southern Produce, who wanted a friendly, likable character to represent their brand in merchandiser education videos.

THE CHALLENGE

This second video focused more on importers created for the Asian market. We had to ensure we delivered a balance between showcasing technical points and keeping viewer interest.

THE WORK

Braincell were commissioned to build additional 3D animated movements to complement Andy's existing gestures, and bring these together alongside a mix of 2D, video and photography. 

 

Conceptualising and bringing characters to life in 3D is definitely classed as the 'fun' projects for the Braincell team. And, it's such an interesting process - what starts as a rough illustration, ends up having its own personality and gestures.

Andy the Avo rocks!

 
 
“Appreciated, once again clever stuff, Janine! We’re really happy with it.”
— ALISTAIR YOUNG: DIRECTOR, SOUTHERN PRODUCE LTD, TAURANGA
 

We brought this project to life with:

Brand strategy and design

Marketing strategy

Media planning & placement

Press releases & media management

Advertising design

Video production

Trade show stands & collateral

Building & vehicle signage

Website design & development

App design & development

Email content management

Digital & promotional assets

 

BACKGROUND

With limited marketing resources, Doherty engaged Braincell as their external marketing manager to look after all strategic, marketing and planning services.

THE CHALLENGE

To fully understand Doherty's business strategy, needs and goals, adding value to the business through strategic development, design and marketing.

THE WORK

As part of the extended team, we're officially Doherty's brand champions and provide the full range of services including strategy, design, PR and video.

 

Digital
We designed and developed the Doherty website and app, created all promotional video, as well as all digital banners for advertising and promotion. 

Large format and trade shows
For professional presence at trade shows we created all the stand enhancements including all the marketing collateral. As extra branding and marketing we designed vehicle wraps for company cars and have used design and large format printing on the building exterior.

Media
We plan and book all media including designing and dispatching all print and digital advertisements. We also plan, write and send all press releases.
 

Results

Since Braincell came on board in 2012 to manage the marketing activity at Doherty Couplers and Attachments, the business has seen: 

  • A shift from Australasian to global focus resulting in signed US partnership
  • Expansion into European market
  • 30% year on year compounding growth in revenue
  • Increase from 11 to 33 employees (and growing)
  • One New Zealand workshop to three (1 x NZ and 2 x Australia)
  • Brand recognition and brand loyalty increase - 96% return purchasers (and increasing)
  • Engaged social media followers –  from 0 to 5450+
  • Sales conversions have increased from the previous one in six touch points to an average of one in three

.

 
 
“Brilliant work, guys. We’re constantly getting comments on the quality of our new marketing collateral from clients (and competitors!). It’s certainly taken our brand to another level.”
— JEREMY DOHERTY, MANAGING DIRECTOR, DOHERTY COUPLERS AND ATTACHMENTS
 

We brought this project to life with:

Brand strategy and design

Marketing campaign

Creative design

Advertising design

Large format design and print

Video production

Photo manipulation

Print advertising

Digital advertising

BACKGROUND

MediaWorks approached us with the
brief to conceptualise the look and
feel for The Sound radio station.

THE CHALLENGE

To create a brand that would be easily recognised, relate to the target audience and visually representing the type of
music played on The Sound.

THE WORK

We created the The Sound's new brand and identity, then rolled this out using billboards, advertisements, bus backs
and digital banners.

 

Once the brand was successfully completed we designed The Sound’s marketing campaigns including the ‘Know Your Sound’ campaign. This involved using iconic music legends to bring the creative to life and promote the ‘Know Your Sound’ competition. 

Our work on the ‘Know Your Sound’ campaign helped it to become a finalist for the
Best Marketing Campaign Award at the 2017 NZ Radio Awards.

 
 
“…the ‘Know Your Sound’ campaign got nominated today for Best Marketing Campaign at the NZ Radio Awards. A good chunk of that goes to the amazing artwork Braincell created so well done! Couldn’t have done it without you :-)”
— CLAIRE CHELLEW, GROUP BRAND MANAGER, MORE FM, THE BREEZE, MAGIC & THE SOUND | MEDIAWORKS RADIO
 

We brought this project to life with:

Brand strategy and design

Marketing strategy

Marketing collateral

Campaign management

Project management

Video production

Website design & development

Email content creation

Digital & promotional assets

BACKGROUND

To help drive positive lifestyle change for employees, Post Haste Group contacted us to strategise,  conceptualise and implement.

THE CHALLENGE

To create a lifestyle campaign that staff, contractors and management would participate in and enjoy while improving their overall general health and wellbeing.

THE WORK

We created The Movement -  a
health initiative with activations designed to motivate staff to take
part and reach their goals. 

 

We finessed the strategy and concept, designed the brand and identity, created an inspirational video and built an online hub to help grow The Movement community.

We brought The Movement to life through marketing activations and competitions. Uptake of the programme was quick, over 64% of employees took
part with individuals and teams competing with each other and branches
from around the country. 

For its positive impact on employees the campaign won the Award for Health,
Safety and Wellbeing at the NZ 2017 HR Awards.
 

 
 
“Braincell were successful in securing our project due to their active listening, and excellent creative understanding, process and solutions...the project was supported by a detailed strategy scope document providing key milestones and expectations from both parties.” 
— PHIL CLARKE, COMMERCIAL MANAGER - POST HASTE GROUP
 

We brought this project to life with:

Conceptualising

Storyboarding

Art direction

 

Filming & directing shoot

Video production

Project management

 

Creative design

Website design

Event management

BACKGROUND

For over eight years we’ve produced the annual Bay of Plenty ExportNZ Awards. It’s the highlight of our year as we push creative boundaries while incorporating the key sponsors!

THE CHALLENGE

To create and bring to life a fun, innovative and engaging awards theme. Ensuring fresh, creative thinking is applied to give each of the yearly awards its own unique look and feel, and personality.

THE WORK

Once the awards theme is confirmed and approved, our creative team come up with the overarching conceptual, design and other themed promotions which is used throughout the awards campaign.

 

The awards marketing material, including a fresh design for the website, Save the Date forms, invites, programme guides, menus, tickets and posters is created and used to promote the event through print and digital.

We’re also involved with the ideation and storyboarding of the awards teaser and main launch video, managing the whole process seamlessly from start to finish including the filming, creative direction and editing of the video.

It's all about pushing the creative boundaries. We love it! 

 
 
“Braincell has been the creative partner of the Bay of Plenty ExportNZ Awards for over 8 years. They’re an integral part of bringing our annual awards events to life and ensuring every aspect of our event theme is professional and unique. 

Our continued relationship with Braincell is a special one. We would highly recommend the team for any high level project needing to be brought to life.”
— MELISSA CONRAD, EXECUTIVE OFFICER, EXPORTNZ BAY OF PLENTY
 

We brought this project to life with:

Creative concepts

Storyboarding

Art direction

Filming of shoot

Direction of shoot

Creative video

Video production

High-end retouching

Project management

BACKGROUND

Working with Zespri we’ve delivered several bespoke projects using our team's experience and expertise.

THE CHALLENGE

To help bring the Zespri brand and product to life visually using video and high-end image enhancement.

THE WORK

We managed a product/beauty photoshoot and the Zespri System video from concept through to delivery.

 

Zespri Product/Beauty Shots
Starting with a reverse brief to show our understanding of the product, we provided creative direction and project management of the filming, followed by high-end retouching of the final product beauty shots making the product look fresh, premium and beautiful. See the 'before' and 'after' images here.

Zespri System video
We also created a video showcasing the complete Zespri system for the kiwifruit industry. This was a large-scale video project filmed over 12 months (to take into account the various seasons) which we managed from start to finish. 

Our involvement included all pre-production (as well as the scheduling, sourcing of locations, talent and establishing the settings); and the high-end post production to professionally craft all footage into five separate professional videos.

 
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The Braincell team added value to this entire project based on our experience, knowledge and expertise ensuring we delivered the best result for our client. The successful outcome provided a professional end product delivered on time, on budget and on brief = happy client!
 

We brought this project to life with:

Concept & design

Storyboarding

Script refinement

Illustration

Animation

Creative video

Video production

Marketing collateral

Social banners

BACKGROUND

We've worked with Opus International - a global infrastructure development and services company - on a variety of branding and technical projects.

THE CHALLENGE

To create marketing collateral and video content for the New Zealand market with limited brand resources, while keeping true to the global brand.

THE WORK

In addition to creating marketing collateral including postcards, letterhead, notebooks and a range of images for Opus International's digital channels... 

 

...several videos were also produced using an animated hand-drawn illustration style to provide a unique look and feel. This treatment works well to give the videos a friendly tone and visual appeal.

We also created a video for the Opus Working Alone App, a technical app designed to keep workers safe by tracking team members working alone on jobs. Using video and animation we were able to make complicated, technical messaging simple and easy to understand.

 
 
“The roll-out today went extremely well. Once again, you’ve made me look good. I look forward to being able to pick off some more work so we can stay in touch!”
— KATIE MILLS, GENERAL MANAGER MARKETING AND COMMUNICATIONS, OPUS INTERNATIONAL CONSULTANTS LTD
 

We brought this project to life with:

Brand research and development

Brand strategy and design

Conceptualising and storyboarding

Creative direction

Filming and editing

Video production

Event management

Project management

Marketing collateral

BACKGROUND

The Post Haste brand was created back in the 1980’s and needed to be refreshed to align it with the company’s present core values.

THE CHALLENGE

To follow the company vision, mission and core values. give the brand a more modern feel and brand perception within the market.

THE WORK

Initially, we researched the original brand including design, strategy, history and journey to date - working through the project objectives before we...

 

...aligned everything to Post Haste’s vision, mission and core values. The result was a refreshed, modern brand and tagline honouring Post Haste’s offerings. 

The brand reimage was revealed at a special event project managed by our team, which included creating a video to reveal the new look to company executives and key stakeholders.

After the big reveal, we managed the roll-out and design of new marketing collateral including a campaign to clients and suppliers, stationery (letterhead, compliment slips, business cards, sales collateral and folders), through to all courier tickets and packaging, and a nationwide vehicle and building signage strategic roll-out.

 
 
“A predominant area for us was Braincell treated the project as a strategic living process. Suggested ideas were forth coming meaning the project evolved to be even better than anticipated. It was a major decision to decide whom to partner with. We certainly made the correct decision.”
— PHIL CLARKE, COMMERCIAL MANAGER, POST HASTE GROUP