We brought this project to life with:
Conceptualisation
Character Development
Storyboarding
Illustration
2D/3D Animation
Project Management
BACKGROUND
Growhome is a home designed to be built in stages. The concept is to create the home you need and can afford now, while factoring in future growth plans. So, as you need more space, you won't have to think about buying bigger, simply extend!
THE CHALLENGE
To create a fun animation highlighting the different scenarios of how the homeowner can start smaller and grow their home as it’s needed. Whether it’s an extra room or two, or extending to create an at-home business, Growhome has you sorted.
THE WORK
Braincell were commissioned by Classic Builders in Tauranga to create the feature 2-minute animation as well as four shorter cut-downs animations to promote the Growhome model on their website and various social media platforms.
We were excited to work on this amazing project with Classic Builders.
As an educational piece, the client brief was to cleverly convey how Growhome worked via a fun, informative animation, accompanied by a friendly and down-to-earth tone of voice.
After developing the look and feel of the animation (using the script as reference), we went to work developing the storyboard and creating all necessary assets. Using a combination of After Effects and Cinema 4D, the characters, props, environments and final ‘home’ were brought to life, with the voiceover used for pace and timing of the animation. Music and sound effects were added to provide the extra level of life to finalise the project. Check out the final animation below.
““Braincell have been a key strategic partner in the launch of our new product, Growhome. We knew early on video would be integral in explaining such a new concept, however we were surprised and delighted with just how powerful video could be in the hands of Braincell Creative. The team evolved our concepts from the ground up and added their own flavour to take this video to a new level. Thank you for crafting a video we’re very proud to call our own.””