We brought this project to life with:

Conceptualisation

Project logo creation

Storyboarding

2D motion graphics

3D modeling

 Video editing

BACKGROUND

The Western Bay is experiencing unprecedented growth, the current transport network is struggling, and roading infrastructure is becoming more unaffordable by the day.

 

THE CHALLENGE

To conceptualise and bring to life the changes and improvements of the new Bayhopper regional services using urban visuals and individual outlines of the key bus routes. 

THE WORK

Using 2D and 3D we were commissioned to build and showcase the redesign of direct routes, and stronger connections between areas outside of the CBD.

 

Bay of Plenty Regional Council wanted to showcase their new public transport network which will enable growth, respond to the current issues on the network and deliver better outcomes for our diverse community. 

From December 2018, the network will provide more direct routes, stronger connections between areas outside of the CBD with 50% more buses running on most services and express services to growth areas. There will be more capacity on buses, the whole fleet will be wheelchair accessible and packed with features including free wi-fi, bike racks, audio and visual stop information.

Using DEM Earth, 3D animation and 2D motion graphics, we visually showcased the existing and new bus routes, and strategically aligned the animation with Blueprint branding presenting a friendly, informative video for Council and public viewing. 

 
Blueprint-4.jpg
Blueprint-5.jpg
 
“This is fantastic. I’m very, very impressed...it is very true to the brief of ‘looking slick’.”
— SIMON NEATE | TRANSPORT MARKETING ADVISOR, BAY OF PLENTY REGIONAL COUNCIL TOI MOANA