We brought this project to life with:
2D motion graphics
2D Character animation
Our water usage increases in the warmer months and can lead to water restrictions, so Tauranga City Council wanted to educate the end user on conserving water and how water is processed and stored.
To conceptualise and produce friendly and informative animations dispelling myths around water supply, as well as educating the viewer on water usage through summer, saving water and water storage.
Braincell were commissioned to create 4 x animations to be used on the client's social media channels, their website as well as for educational events and programmes (Waterline).
With our summer becoming hotter and longer, Tauranga City Council wanted to educate the community about where our water comes from, how it's treated and why it's important we all play our part in conserving it. Their core message to communicate was "There’s enough to go around, if everyone does their bit".
With each animation needing different elements, the illustrations were hand drawn and taken into After Effects where they were animated and sequenced to the voice over. Music and sound effects were then added to enhance the friendly feel and bring it the videos to life.