We brought this project to life with:

Conceptualisation

Storyboarding

Illustration

2D motion graphics

2D Character animation

 Project management

BACKGROUND

Our water usage increases in the warmer months and can lead to water restrictions, so Tauranga City Council wanted to educate the end user on conserving water and how water is processed and stored. 

THE CHALLENGE

To conceptualise and produce 4 x friendly and informative animated videos dispelling myths around water supply, as well as water usage through summer, saving water and water storage. 

THE WORK

Braincell were commissioned to create 4 x animations to be used on the client's social media channels, their website as well as for educational events and programmes (Waterline).

 

With our summer becoming hotter and longer, Tauranga City Council wanted to educate the community about where our water comes from, how it's treated and why it's important we all play our part in conserving it. Their core messages to communicate was "There’s enough to go around, if everyone does their bit".

With each animation needing different elements, the illustrations were hand drawn and taken into After Effects where they were animated and sequenced to the voice over. Music and sound effects were then added to enhance the friendly feel and bring it the videos to life.

 
 
“The team at Braincell were great to deal for our water conservation videos. Janine was very clear with us during the brief development stage so both parties 100% understood desired outcomes and costs. Once we pushed go on the project development, the process was seamless and everything was delivered on time!.”
— HANNAH SHERRATT | WATER EDUCATION PROGRAMME SPECIALIST | TAURANGA CITY COUNCIL