We brought this project to life with:
Marketing strategy
Brand strategy & design
Conceptualisation
Logo development
Website design
Project management
BACKGROUND
HP Group is a consultancy business offering companies/professionals and sporting teams/athletes the knowledge, tools and support required to create an environment and mind-set enabling performance of the highest level.
THE CHALLENGE
Create a brand strategy and brand so the target audience recognises investing in their team or corporate environment can result in higher performance, greater productivity and lower staff turnover.
THE WORK
We created a dedicated brand strategy ensuring it conveyed a professional, knowledgeable and sincere tone of voice.
Having worked with the NZ Warriors, NZ Golf and San Francisco Giants, the HP Group were expanding their focus to target corporations and executives, as well as sports coaches interested in developing themselves and/or their team to perform at the highest level. The brand strategy helped define their story, vision, brand core, identity and tone of voice.
The logo was then developed using a bold, robust type font with an arrow element to suggest positive, forward thinking focus and the journey the client will take with the HP Group to deliver an increase in performance and personal growth. The arrow element also uses a 90 degree point as the turning point in mind-set direction. Once the logo had been developed we rolled out other marketing touch points include business card and website design.
““Nice work... love it!””