We brought this project to life with:
Conceptualisation
Copy Writing
Art Direction
Design
Image enhancement
Project management
BACKGROUND
OPAC (Opotiki Packing & Cool Storage Ltd) deliver full orchard management, orchard services and post-harvest services to kiwifruit growers in the Eastern Bay of Plenty, Te Puke and Hawkes Bay.
THE CHALLENGE
To conceptualise and design the OPAC brand to capture three core values that ultimately define who OPAC are and what they do.
THE WORK
Using a transparent design approach to let the brand naturally shine through, we created a series of images focused on each of OPAC core values.
After developing a cyclic approach to their core values:
"Growing Great Fruit - Growing Great People - Growing Great Communities",
mood boards were created to define the desired look and feel for each value.
To ensure the viewer connected with the imagery, photography took place using their actual workers and growers. These were then enhanced before overlaying the core value messages.
““Thank you so much for being able to do everything so quickly. You guys have been excellent to deal with and we’re really pleased with the new Brand Statements, photography and videos!””