We brought this project to life with:
Comvita needed two 3-minute videos to encompass the source, heritage, New Zealand and product in use for an online shopping event in China called SinglesDay (known as 11/11).
Within an extremely tight deadline, we had to produce two beautiful, slow sweeping videos featuring the essence of Comvita and their new products targeting the Chinese market.
Braincell were commissioned to conceptualise and capture the emotion within the client brief, source locations, storyboard, direct and creatively edit into two separate videos.
Passionate about helping people be well and connect with the goodness of nature, Comvita created two new products - Manuka Honey Sachets and Manuka Lozenges - targeted to their Chinese market. They needed to bring to life the background story of the product by showcasing the source of Manuka, the heritage of Comvita and their founders, as well as highlighting the various occasions both products could be used while on the go.
Starting with a set of key points to be conveyed in the videos, we worked our magic to form the final scripts to be voiced. These scripts were then used as the base to source locations and create the final storyboard for filming.
Working alongside the client, we directed the filming over three days to ensure the mood, emotion and required angles were perfectly captured to effectively tell their story...and that everything ran to schedule. All three days were completed as planned. In fact, even our order for good weather was perfectly timed!.
Back in our editing suite, we used a mix of existing, sourced and new footage which we colour-enhanced and creatively pieced together to form the final English and Chinese translated Manuka Lozenge and Manuka Honey Sachet videos.