We brought this project to life with:

Conceptualisation

Storyboarding

Surface modeling

Animatics

2D motion graphics

3D modeling

 Video production

3D still images

Project management

BACKGROUND

With an estimated cost of $120M, one of the Bay of Plenty's largest infrastructure projects is being developed in four stages, with stage four to be completed in 2020.

THE CHALLENGE

To conceptualise and bring to life the Baypark to Bayfair upgrade (Bay Link) based on a set of 2D line drawings and urban visuals. To be completed within an extremely tight deadline!

THE WORK

Braincell were commissioned to build and showcase the construction for each of the four stages of the project in 2D and 3D, highlighting traffic flow and minimised impact for commuters.

 

Not only will the upgrade provide improvements to the SH2/SH29A Te Maunga intersection, SH2 Maunganui Road/Girven Road intersection, and complete the eastern corridor for the Bay of Plenty, it will also ease congestion by separating state highway and local road traffic - improving on the journey time savings - and provide safer walking and cycling connections for pedestrians and cyclists. 

To showcase this for the public open day in October and other stakeholder events, Braincell brought the Bay Link upgrade to life, visualising the construction work and traffic flow for each of the four stages.

Using DEM Earth, 3D animation and 2D motion graphics we were able to visually showcase the scale and complexity of the project. Each of the four stages were built and portrayed using 3D maps of the area, accompanied by key 3D animation including new roading, people, cars and vegetation to help bring the project to life. 3D stills of key impact areas were also created to enable viewers to focus on the detail, as well as a 3D render for the proposed overbridge.

 
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“We are so happy with the outcome of our beautiful new product video, specifically for our China Market. Thank you for bringing to life the visual essence of our brand in an exceptionally super short timeframe.
We love it!”
— HOLLY ZACHAN CREATIVE MANAGER | BRAND + DESIGN, COMVITA