We brought this project to life with:
Brand research and development
Brand strategy and design
Conceptualising and storyboarding
Creative direction
Filming and editing
Video production
Event management
Project management
Marketing collateral
BACKGROUND
The Post Haste brand was created back in the 1980’s and needed to be refreshed to align it with the company’s present core values.
THE CHALLENGE
To follow the company vision, mission and core values. give the brand a more modern feel and brand perception within the market.
THE WORK
Initially, we researched the original brand including design, strategy, history and journey to date - working through the project objectives before we...
...aligned everything to Post Haste’s vision, mission and core values. The result was a refreshed, modern brand and tagline honouring Post Haste’s offerings.
The brand reimage was revealed at a special event project managed by our team, which included creating a video to reveal the new look to company executives and key stakeholders.
After the big reveal, we managed the roll-out and design of new marketing collateral including a campaign to clients and suppliers, stationery (letterhead, compliment slips, business cards, sales collateral and folders), through to all courier tickets and packaging, and a nationwide vehicle and building signage strategic roll-out.
““A predominant area for us was Braincell treated the project as a strategic living process. Suggested ideas were forth coming meaning the project evolved to be even better than anticipated. It was a major decision to decide whom to partner with. We certainly made the correct decision.”
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