We brought this project to life with:

Brand research and development

Brand strategy and design

Conceptualising and storyboarding

Creative direction

Filming and editing

Video production

Event management

Project management

Marketing collateral

BACKGROUND

The Post Haste brand was created back in the 1980’s and needed to be refreshed to align it with the company’s present core values.

THE CHALLENGE

To follow the company vision, mission and core values. give the brand a more modern feel and help change the brand’s perception within the market.

THE WORK

Initially we researched the original brand design, strategy, history and journey to date before working through the project objectives before...

 

...aligning everything to Post Haste’s vision, mission and core values. The result was a refreshed, modern brand and tagline honouring Post Haste’s offerings. 

The brand reimage was revealed at a special event project managed by our team, which included creating a video to reveal the new look to company executives and
key stakeholders.

After the big reveal, we managed the roll-out and design of new marketing collateral including a campaign to clients and suppliers, stationery (letterhead, compliment slips, business cards, sales collateral and folders), through to all courier tickets and packaging, and a nationwide vehicle and building signage strategic roll-out.

 
 
“Braincell were successful in securing our project due to their active listening, and excellent creative understanding, process and solutions. The project was supported by a detailed strategy document providing key milestones and expectations from both parties. 
A predominant area was Braincell treated the project as a strategic living process. Suggested ideas were forth coming meaning the project evolved to be even better than anticipated. It was a major decision to decide whom to partner with. We certainly made the correct decision.”
— PHIL CLARKE, COMMERCIAL MANAGER, POST HASTE GROUP