Strategy
Working alongside the senior management team, we developed the long-term marketing strategy for Doherty. Once finalised, it was then broken down into yearly stages to implement the strategy and effectively monitor and measure the results.

Reviewed each year, targets were increased and changes made to drive the desired growth in both the Australasia and global markets. To align with the strategy, a new look was created to lift and better portray the Doherty brand internationally.

Digital
We designed and developed the Doherty website and app, created all promotional video, as well as all digital banners for advertising and promotion. View one of Doherty’s client video case studies we recently created here.

Large format and trade shows
For professional presence at trade shows we created all the stand enhancements including all the marketing collateral. As extra branding and marketing we designed vehicle wraps for company cars and have used design and large format printing on the building exterior.

Media
We plan and book all media including designing and dispatching all print and digital advertisements. We also plan, write and send all press releases.
 

Results

Since Braincell came on board in 2012 to manage the marketing activity at Doherty Couplers and Attachments, the business has seen: 

• A shift from Australasian to global focus resulting in signed US partnership

• Expansion into European market

• 30% year on year compounding growth in revenue

• Increase from 11 to 33 employees (and growing)

• One New Zealand workshop to three (1 x NZ and 2 x Australia)

• Brand recognition and brand loyalty increase

• Engaged social media followers – from 0 to 8200+

• Steady increase in sales conversions

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