We brought this project to life with:
Creative concepts
Storyboarding
Art direction
Filming of shoot
Direction of shoot
Creative video
Video production
High-end retouching
Project management
BACKGROUND
Working with Zespri we’ve delivered several bespoke projects using our team's experience and expertise.
THE CHALLENGE
To help bring the Zespri brand and product to life visually using video and high-end image enhancement.
THE WORK
We managed a product/beauty photoshoot and the Zespri System video from concept through to delivery.
Zespri Product/Beauty Shots
Starting with a reverse brief to show our understanding of the product, we provided creative direction and project management of the filming, followed by high-end retouching of the final product beauty shots making the product look fresh, premium and beautiful. See the 'before' and 'after' images here.
Zespri System video
We also created a video showcasing the complete Zespri system for the kiwifruit industry. This was a large-scale video project filmed over 12 months (to take into account the various seasons) which we managed from start to finish.
Our involvement included all pre-production (as well as the scheduling, sourcing of locations, talent and establishing the settings); and the high-end post production to professionally craft all footage into five separate professional videos.
“The Braincell team added value to this entire project based on our experience, knowledge and expertise ensuring we delivered the best result for our client. The successful outcome provided a professional end product delivered on time, on budget and on brief = happy client!”