We brought this project to life with:
Brand strategy and design
Marketing strategy
Marketing collateral
Campaign management
Project management
Video production
Website design & development
Email content creation
Digital & promotional assets
BACKGROUND
To help drive positive lifestyle change for employees, Post Haste Group contacted us to strategise, conceptualise and implement.
THE CHALLENGE
To create a lifestyle campaign that staff, contractors and management would participate in and enjoy while improving their overall general health and wellbeing.
THE WORK
We created The Movement - a
health initiative with activations designed to motivate staff to take
part and reach their goals.
We finessed the strategy and concept, designed the brand and identity, created an inspirational video and built an online hub to help grow The Movement community.
We brought The Movement to life through marketing activations and competitions. Uptake of the programme was quick, over 64% of employees took
part with individuals and teams competing with each other and branches
from around the country.
For its positive impact on employees the campaign won the Award for Health,
Safety and Wellbeing at the NZ 2017 HR Awards.
““Braincell were successful in securing our project due to their active listening, and excellent creative understanding, process and solutions...the project was supported by a detailed strategy scope document providing key milestones and expectations from both parties.” ”